Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan 2006.Lead ad critic and commentator Bob Garfield was a keynote speaker. Here he describes his views...
Jackie is a WOMMA boardmember and WOMBAT2 keynote speaker, her blog (written with partner Ben McConnell) is the well-known Church of the Customer. We caught...
Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan. 2006.John Moore of Brand Autopsy puts in his 2 cents on Word-of-Mouth, plus wears a lab...
Paul Rand, Partner at Ketchum Communications talks about the state of the industry, Ketchum's Personalized Media practice, and the new roles for PR.Shot at...